3 Best Ways to Grow Your Hockey Organization in 2023

Hockey organizations may be entering the final stages of their regular season campaigns, offering organizers an opportunity to reflect on another successful year. We also know that the upcoming summer offseason is one of the most important times of the year to help accelerate growth for your league. How do we help a hockey organization grow?

Growing a hockey club doesn’t happen overnight. It takes time and resources to manage multiple programs, coordinate schedules, provide excellent customer experience for every team involved, and maintain superior levels of communication. 

Heading into the final weeks of the season, TeamSnap has three of the best ways to help your hockey organization grow this offseason and beyond. 

Tips for Growing a Hockey Organization

Add Multiprogram Management Capabilities to Your Organization 

So, what exactly does a growing hockey organization look like? It’s one that runs multiple programs. This doesn’t overshadow the importance of putting together a successful regular season, but that’s just step one of the process.

Hockey organizations want to keep their athletes, coaches, and parents engaged throughout a year-round schedule. When looking to expand some of your other program offerings, consider the following:

  • Preseason or in-season training camps to help players develop their skills
  • Offseason camps and clinics to keep players on the ice year-round
  • New leagues within your organization (different skill ranges, different schedule times, etc.)

These are just a few examples of additional programs to consider, but we also understand that adding new programs creates additional requirements (from scheduling logistics to staff development and much more).   

Continue Serving A+ Customer Experience With Expanded Teams and Programs

There may be a lot of priorities to consider as your hockey organization expands with different programs and the addition of new teams, players, coaches, and parents. During this growth stage, hockey organizers should keep one task at top of mind: customer experience. 

What’s one of the most rewarding aspects of running a successful hockey organization? Seeing those athletes, coaches, and parents walk away with smiles on their faces thanks to a fun, stress-free experience on the ice. 

It’s vital for hockey organizers to keep customer experience at the forefront of every decision. And that’s exactly why TeamSnap developed the next generation of our Clubs & Leagues solution with this exact focus in mind. 

Not only does TeamSnap for Clubs & Leagues offer a seamless registration and payments process, but it allows organizers to infinitely add more teams and programs at scale, and gives every coach access to the top-rated TeamSnap team mobile app for no additional cost.

Coaches can utilize this app to streamline communication efforts and spend more time focusing on the game instead of logistics. 

Utilize Cash Sponsorships from National Brands 

Now that you’ve added more programs (including teams, coaches, and athletes) and continued providing them with A+ customer experience, there’s a unique challenge facing your growth: money. 

Hockey is already the most expensive youth sport out there, elevating the need to provide your organization, leagues, and teams with sponsorship dollars. Sponsorship opportunities now available on TeamSnap’s platform can help reduce costs for families and youth athletes to participate in sports.  

By joining TeamSnap’s LeagueSide network, organizations can also receive valuable sponsorship offers from local and national brands.  

Webinar: See How The Best Run Hockey Clubs Grow on TeamSnap for Clubs & Leagues

The above tips are just a few ways to start thinking about growth for your hockey organization. Looking to learn more? We’ve got you covered!

On Wednesday, March 29th at 1 p.m. ET/11 a.m. MT, TeamSnap is hosting a live workshop See How The Best Run Hockey Clubs Grow on TeamSnap for Clubs & Leagues.

By the end, you’ll get a complete view of the TeamSnap for Clubs & Leagues platform and walk away with additional information to help your hockey organization grow:

  • Why hockey clubs love using TeamSnap for Clubs & Leagues to help run and grow their programs
  • How to set up coaches and collect player assessments
  • A streamlined way to create teams, roster players, and upload your schedules
  • A simple process for transferring your data and website from another system to TeamSnap

Save your spot by heading over to this link! 


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