What Should You Put on a Sports Website: 10 Content Ideas for Every Season

Keep your youth sports website fresh, engaging, and helpful with content that serves players, parents, and coaches all year long.

Youth sports websites should do more than share schedules and scores. Use them to build community, support player growth, and keep families informed. Regularly updating your site with fresh, relevant content helps boost engagement and improve your search ranking. To help you plan, here are the top content ideas organized by season and sport.

Back-to-School and Preseason Website Content Ideas

Registration and Tryouts

Clear and detailed information about how families can register or try out is essential to attract and retain players. Make sure to include all of the necessary details: deadlines, eligibility criteria, and step-by-step instructions. This reduces confusion. 

Season Schedules and Calendars

Sharing practice and game schedules well in advance helps families plan around busy school and work commitments. Bonus tip: offering options to sync schedules on a phone makes it easier for everyone to stay organized.

Meet the Team

This one is fun! Introduce your coaches and players with bios and photos… just like the pros. This fosters a sense of community and excitement before the season’s first whistle. It will also help new families stay encouraged to join your program. 

Preseason Training Tips

Some parents will be eager to help their athletes train or learn a new sport. Some of the best examples to include: drills, conditioning routines, or gear checklists.

In-Season Sports Website Content Ideas

Game Recaps and Highlights

The website content changes a bit as we roll into games and practices. One of the best ways to foster community is through recaps and highlights. Post summaries, photos, and videos of recent games (as often as you can. This type of content will do wonders on social media as well. 

Health and Nutrition Advice

Similar to the preseason training tips, some parents will be eager to help their athlete stay healthy, both mentally and physically, throughout the sports calendar. Sharing snack ideas, hydration tips, and injury prevention strategies supports this.

Volunteer and Fundraising Opportunities

Making volunteer roles and fundraising events easy to find is crucial in youth sports. This makes it easy for parents to get involved. Make the sign-up links and descriptions of roles or fundraising activities crystal clear. 

End-of-Season and Offseason Sports Content Ideas

Season Wrap-Ups and Awards

Woo! You made it. Congrats on an amazing season. Now it’s time to celebrate – an excellent way to keep your content engine rolling. 

Celebrating the season’s highlights, player awards, and volunteer contributions creates a positive closing chapter. Photos or thank-you messages are even better. 

Offseason Training

Offering advice on offseason workouts, skill development, and cross-training helps players maintain progress and stay motivated. Pro tip: keep these fun and not too serious. 

Top Website Content Ideas for Winter Sports (Basketball, Hockey)

Winter Schedule and Facility Updates

Depending on where you live, winter sports can face a lot of changing schedules thanks to the weather. Also, we know how difficult planning rink or indoor court time is. Make sure you leave specific scheduling instructions on your website. It’s also a great opportunity to share information about the venues: clear maps, parking information, or cancellation procedures.

Equipment Tips

Winter sports, especially hockey, require a lot of special equipment. Offering equipment checklists is a great resource for parents and families, but ensures every player shows up to practices and games prepared (Your coaches will thank you later). 

Indoor Training Videos and Drills

Back to our training and drill theme: make sure these are sport specific. Even for an outdoor sport like baseball, certain activities can be done inside during cold weather. This content is especially helpful for parents looking to keep kids active at home.

Tournament and League News

Keeping families updated on tournament schedules, playoff brackets, and team milestones builds excitement during the competitive winter season.

Top Summer Sports Tournament Website Ideas (Soccer, Softball, Lacrosse, Baseball)

Tournament Schedules and Brackets

Summer sports. We LOVE tournament season. But we also know it’s a lot of moving pieces. One tip: post detailed tournament schedules to keep families in the loop. That also means clear field locations, game times, parking details, and more. 

Bonus: Give live bracket updates if you can. These are primed for big engagement. 

Travel and Accommodation Info

In the similar theme of tournament schedules and facility information, you must help families plan for travel and accommodations. Do this ahead of time, and use your website as a great resource. This may include recommendations for local hotels, restaurants, and transportation or carpooling.This is a proven way to reduce stress for everyone involved. 

Player Hydration and Heat Safety

Keep your players safe! Share tips and helpful information on hydration, sun protection, and managing heat during the warm summer months. This shows your program’s commitment to athlete safety.

Past Tournament Recaps and Photos

Another fun one! Show off photo galleries and stories from previous tournaments to build a sense of tradition. It also highlights your club’s success and motivates players to return each season.

Final Website Content Tips

• Regularly update your website homepage to reflect the current season.
• Use lots of photos and videos to make content more appealing and shareable.
• Keep language simple and clear so families can easily find what they need.
• Encourage coaches and parents to contribute content and feedback.